2008 is an important year for Beijing because Olympic will begin this Summer. And it seems Nike is starting to promote some Chinese cultures like “China/Chinese Rock Festival” as a kick off.

"An important step in the development of Chinese rock music had been the Beijing Midi School of Music in Beijing. Established 1993 by Zhang Fan, it was the first school in China offering classes for jazz music and rock music. Started as a school festival in 1999, the Midi Modern Music Festival advanced to the largest rock music festival in China with up to 80000 visitors and over 100 bands. Both the school and the festival supported the underground scene in China and opened the door for over 18 foreign bands in 2006 to perform at the festival and throughout the country."

 
 
 
 
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