On December 13th, 2024, we teamed up with @chums_my for an exciting CHUMS brand launch event at Sole What, The Gardens. It was a vibrant, fun-filled evening celebrating the colorful spirit of CHUMS.

The store was alive with energy as guests explored the newest additions to the CHUMS lineup at Sole What. The collection was filled with colorful and playful accessories and camping equipment, featuring the iconic CHUMS Booby Bird logo. These designs blend fun and functionality, making them the perfect way to add a pop of color and personality to your everyday adventures.

A standout feature of the evening was the CHUMS A-Frame Tent, set up right inside the store. It wasn’t just about camping; it was a splash of color that brought the fun, adventurous spirit of CHUMS to life during the celebration.

Throughout the event, we also hosted a workshop, where attendees had the chance to learn more about the brand and create something fun to take home. It was a fantastic opportunity to connect with the community and leave with a personal creation! 

Thank you to everyone who came out to celebrate with us. We hope you left with some new, colorful CHUMS gear, ready to bring some fun and adventure into your life!