Humblezing is a Bali-based brand that’s redefining outdoor gear with a unique blend of fun, style, and functionality. Founded in 2011 by UJANK, Humblezing began as a college venture and has since evolved into a prominent name in modern adventure wear.

UJANK’s vision was to bridge the gap between traditional outdoor gear and urban fashion. Influenced by the growing urban outdoors trend in the U.S. and a gap in the Indonesian market, Humblezing introduced a fresh take on adventure wear. Their early success with bright-colored parkas, which quickly became popular on social media for their vibrant style and practical design.

Looking ahead, Humblezing aims to expand its urban outdoor concept through collaborations and a complete range of apparel, further blending fashion with adventure. The brand focuses on providing stylish gear that meets basic outdoor needs without overwhelming technical features.

Explore Humblezing’s innovative collection In-store and online at Sole What and experience the perfect fusion of Bali’s relaxed spirit and cutting-edge urban style.