ASICS SportStyle unveils The Signature Series, a new initiative spotlighting seasonal pinnacle products with rich storytelling. Launching this series is a partnership with renowned Danish designer Cecilie Bahnsen, introducing the GEL-CUMULUS™ 16 SSCB sneaker — a refined reissue of a heritage silhouette, reimagined with elevated design language and crafted with her in mind.
The Signature Series aims to bring energy to key products by inviting creative voices to reinterpret ASICS icons through the lens of Sound Mind, Sound Body, blending aesthetic expression with the joy of movement and everyday comfort. The first release in the Signature Series marks the return of the iconic GEL-CUMULUS™ 16 shoe, ASICS’ latest
Designed for “All Day, Every Day” Wellbeing
At the heart of this collaboration lies the mantra “All Day, Every Day” — Cecilie Bahnsen’s personal expression of what Sound Mind, Sound Body means to her. Whether biking to her Copenhagen studio or embracing the emotional power of beautiful design, Bahnsen and her team embody a lifestyle where wellbeing, comfort, and confidence are seamlessly integrated into everyday life.
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